Facebook Bamboozling?

To answer your first question it’s yes. Yes I wrote this post so I could use the word bamboozling. Check that off my list. I’d like to start covering more tech news because I know a lot of people are truly interested in it including myself, so please if you have a tip pass it our way. Found this late last night about a start-up company called Limited Run claiming that 80% of it’s Facebook ad clicks were coming from bots. From their Facebook page that they are soon deleting in protest:

“A couple months ago, when we were preparing to launch the new Limited Run, we started to experiment with Facebook ads. Unfortunately, while testing their ad system, we noticed some very strange things. Facebook was charging us for clicks, yet we could only verify about 20% of them actually showing up on our site. At first, we thought it was our analytics service. We tried signing up for a handful of other big name companies, and still, we couldn’t verify more than 15-20% of clicks. So we did what any good developers would do. We built our own analytic software. Here’s what we found: on about 80% of the clicks Facebook was charging us for, JavaScript wasn’t on. And if the person clicking the ad doesn’t have JavaScript, it’s very difficult for an analytics service to verify the click.

What’s important here is that in all of our years of experience, only about 1-2% of people coming to us have JavaScript disabled, not 80% like these clicks coming from Facebook. So we did what any good developers would do. We built a page logger. Any time a page was loaded, we’d keep track of it. You know what we found? The 80% of clicks we were paying for were from bots. That’s correct. Bots were loading pages and driving up our advertising costs.”

Also with a company like GM canceling it’s Facebook ads a while back saying that they pretty much didn’t see a benefit, maybe they found this out and just wanted their competitors to keep wasting money. No way to tell, but interesting none-the-less. I’m just saying I love a good conspiracy so don’t expect to see any BDNS ads on Facebook any time soon.

Via techcrunch.com