Oh S!#@ We Forgot This Is About Money

Apparently the people behind GI Joe 2 forgot this industry was about making money and decided to only make it in 2D. Well they finally realized this flaw and have now decided to push back this fairly anticipated movie back to March 2013. I saw fairly because really how much interest can there be after the first. This one does, as we’ve said multiple times on the show, look like an actual Joe movie. How much steam will this movie lose though after  a really good start on the marketing trail? I’d like to think this movie could still make a good amount of money without 3D, but then again what do I know I’m just their target audience. Check out the following article with more deets from CinemaBlend.

After Paramount decided to bring on Jon Chu to direct G.I. Joe: Retaliation, it was a bit strange that they announced the movie would be in 2D. After all, Chu is best known for having directed both Step Up 3D and Never Say Never, the 3D Justin Bieber concert documentary. Still, we shrugged it off because we here at Cinema Blend always prefer 2D films. But now something very strange is happening. 

Deadline is reporting that G.I. Joe: Retaliation has been pushed from June 29th of this year all the way back to March 29, 2013 – a nine-month schedule shift. During that time, the sequel will be post-converted to 3D, a studio exec quoted saying. “We’re going to do a conscientious 3D job because we’ve seen how it can better box office internationally. Jim Cameron did all of Titanic‘s 3D in post – and look how well that movie turned out.” In the June 29th spot, the action film had smaller competition in People Like UsMagic Mike and Tyler Perry’s Madea’s Witness Protection, but its opening was only five days before the release of The Amazing Spider-Man and one week after Pixar’s Brave and Fox’s Abraham Lincoln: Vampire Hunter. The film will now open against Stephenie Meyer’s The Host and Tyler Perry’s Tyler Perry’s The Marriage Counselor.

What’s interesting about this move is that it’s not the first time Paramount has made such a radical shift this year. Back in January the studio decided to pushHansel and Gretel: Witch Hunters March 2, 2012 to January 11, 2013. Rumor has it that particular schedule change was due to the fact that Hansel and Gretel was a terrible movie. Let’s hope the same isn’t true for G.I. Joe: Retaliation.